Google Tag Manager Guide

How to Set Up Google Analytics on Google Tag Manager

Google Analytics should be set up as a variable

STEP-BY-STEP
  • 1
    Under the Workspace menu, go to Variables
    Google Tag Manager
  • 2
    On User Defined Variables, click New
    Google Tag Manager
  • 3
    Rename the Variable to indicate Google Analytics
    Google Tag Manager
  • 4
    Click the block icon
    Google Tag Manager
  • 4
    Scroll through the Selection and choose Google Analytics Settings
    Google Tag Manager
  • 4
    Get the Tracking ID on Google Analytics and add it on the required fields
    Google Tag Manager
  • 4
    Then click Save
    Google Tag Manager

How to Create New Tag

STEP-BY-STEP
  • 1
    On the Overview Page, click New Tag
    Google Tag Manager
  • 2
    Create a name for the tag
    Google Tag Manager
  • 3
    Click on the Tag Configuration
    Google Tag Manager
  • 4
    Choose Tag Configuration to use
    Google Tag Manager
  • 4
    Click on Trigger
    Google Tag Manager
  • 4
    Choose which trigger best fits objective
    Google Tag Manager
  • 4
    Click Save

How to Add User Permission on Google Tag Manager

STEP-BY-STEP
  • 1
    Click the Admin tab on the menu
    Google Tag Manager
  • 2
    Choose whether to add on Account or on Container. Best to add person to Account instead
    Google Tag Manager
  • 3
    Click the Blue Plus button and choose Add User
    Google Tag Manager
  • 4
    Enter email address of the person to add
    Google Tag Manager
  • 5
    Choose permission level
    Google Tag Manager
  • 6
    Click Send Invitation
    Google Tag Manager

How to Install Car Sales Script using Google Tag Manager

STEP-BY-STEP
  • 1
    Create new tag and choose custom HTML for Tag Type
    Google Tag Manager
  • 2
    Add the Script
    Google Tag Manager
  • 3
    Create a Page View Trigger by choosing Page View from the Selection
  • 4
    Choose Some Page Views
    Google Tag Manager
  • 5
    On dropdown menu, choose Page URL then set to Starts With.
  • 6
    Click Save on the Page View Trigger Page
  • 7
    Click Save on Tag
  • 8
    Click Submit on workspace and skip all other process to publish the tag.