Email Broadcasts

Email Broadcasts Overview

Email Broadcasts are a great way to drive traffic to your website. This section covers how to create and send an email broadcast to your contacts.

A customer relationship management system (CRM) integrated within a content management system (CMS) allows more personal content segmentation and analysis. When used in tandem, an integrated network delivers a targeted and effective distribution of information.

The CRM system will collect and hold information regarding customers’ past sales journey with our brands such as signing up with our offers, subscribing to our newsletter or directly contacting us for business helps. These details can then be used for launching personalised email campaigns.

With those in mind, it is very critical to ensure the usability of newly deployed WebEd’s Email Broadcast not only for our internal use but also for our clients’ ease of access.

Set Up the Broadcast

STEP-BY-STEP
  • 1
    Log in as an administrator and go to the Admin Dashboard.
    Learn how to log in here →
  • 2
    Click the Email Broadcast on the left panel of the dashboard
  • 3
    Click Create Email Broadcast
    Email Broadcast
  • 4
    Select the Template / Newsletter
    • On Template Page, you can select from
      • Previous Broadcasts - previous broadcasts are a great way to use as a starting point to keep you on brand
      • Local Templates - templates you have previously used are downloaded to your site for easy future use. You can also create and save your local templates
      • Online Templates - choose from a selection of online templates
    Email Broadcast
  • 5
    Click the templates you prefer, to see various designs
    Email Broadcast
  • 6
    Download
  • 7
    Select your preferred template
    Email Broadcast
  • 8
    Enter the preferred name for this email broadcast
  • 9
    Click ok when done.
    Email Broadcast

Editing the Email Broadcast

The template is loaded into your email broadcast and can be edited as needed.

Inserting Properties for Personalisation

Generally, you will want to personalise your email broadcast. Use the drop-down to select from a wide range of properties such as first name, last name or any other contact-related data.

STEP-BY-STEP
  • 1
    Position your cursor where you want to place the contact data
  • 2
    Click the ADD PROPERTY icon
  • 3
    Select the property to use
    Email Broadcast
  • 4
    For example, you may select FIRSTNAME
  • 5
    Note how it inserts the tags for the firstname using the custom format
  • 6
    Continue adding tags and content as needed
    Email Broadcast

Adding Hyperlinks in the Email Broadcast

Select any Call-to-Action text or buttons and add hyperlinks as needed

Save the Email Broadcast Template

STEP-BY-STEP
  • 1
    After all copy content, icons, images and links are fully edited
  • 2
    Click Save and Continue Sending
    Email Broadcast

Setting Up the From Address (Sender)

STEP-BY-STEP
  • 1
    Configure the necessary information
    • From Name
    • From Address
    • Reply To
    • Subject
    • Send to ( or Test)
    • Contact Group (Select a Contact Group - see how to create contact groups in other sections of the user guide)
    • Schedule the sending date
    Email Broadcast
  • 2
    When you are done, click the FINISH CONFIGURATION button
  • 3
    Now, your email broadcast is ready for sending

Scheduling of Broadcasts

STEP-BY-STEP
  • 1
    On the same page FROM EMAIL ADDRESS Configuration, select the calendar icon across the Schedule selection and click the preferred date of sending.
    Email Broadcast
  • 2
    Click finish configuration when done.

Email Broadcasts Metrics

STEP-BY-STEP
  • 1
    To view the metrics of any sent broadcast, click the CHART ICON on the left side of the ID #.
    Email Broadcast
  • 2
    Click the hyperlinks to view the Open Rate, Bounced, Unsubscribed, and Clicked Links
    Email Broadcast
  • 3
    To view the CLICKED LINKS, select a broadcast that has a CLICK Data
    Email Broadcast
  • 4
    Click the # corresponding under the CLICKED Tab to view further information about the links, unsubscribe and open rate

Email Broadcasts Unsubscribes

This unsubscribe link appears on every template. The purpose is for (receiver) to click if s/he wants to be taken off our list, and for (marketer/IP) to manage which content receives the most # of bounced.

STEP-BY-STEP
  • 1
    At the bottom of the email, unsubscribe links are automatically added
  • 2
    You can also add your unsubscribe links anywhere in the email
  • 3
    If the system detects an unsubscribe link, it will not add one automatically to the footer
    Email Broadcast
  • 4
    Enter your email address to be unsubscribed
    Email Broadcast
  • 5
    A confirmation message is displayed
    Email Broadcast

Reviewing Unsubscribed

To find unsubscribe comments, follow the following steps below.

STEP-BY-STEP
  • 1
    Open the email broadcast
  • 2
    Scroll down to tabs and click Unsubscribes
  • 3
    Click on any contact name to open the contact display
    Click on any contact name to open the contact display
  • 4
    In the Segments tab, you can see the Unsubscribe Comment if a contact entered any information on that field upon unsubscribing
    Reviewing Unsubscribed

Tell A Friend

This is a link at the footer of the email by default. If you click on the link, it will direct you to a page for forwarding the email/newsletter to your friend with the email input.

STEP-BY-STEP
  • 1
    At the bottom of the email, by default
    Email Broadcast
  • 2
    Click at Tell A Friend, it will direct you to a page to forward email
    Email Broadcast
  • 3
    Fill in all the fields and submit the form, the email will be forwarded

Setting Page Template as an Email Parent

    Overview

  • Page Template as an Email Parent Overview

    Explore the overview of using a page template as an email parent, allowing for streamlined email design with consistent layout and structure across campaigns.

  • Use Email Broadcast Online Template

    Discover why using an email broadcast online template is beneficial for creating professional, consistent email campaigns with ease, enhancing user engagement.

  • Using Page Template as Email Parent

    View the demo on using a page template as the parent for an email template, highlighting the process of creating cohesive, visually consistent emails.

  • Using a Page Template for Email

    Learn how to create new email templates using page templates as a parent in WebEd9. Streamline your email creation process with structured templates.

  • Using Page Template for Email

    Learn how to apply a page template as the parent for an existing email template, ensuring design consistency and streamlined content management across both.

Email Sending Score Check

    Overview

  • Email Sending Score Overview

    Explore the email sending score overview to understand factors affecting deliverability, reduce spam risk, and improve email campaign performance.

  • Check Email Spam Score & DNS

    Learn the steps to check your email spam score and DNS settings to improve deliverability, reduce spam risk, and enhance email campaign success.

  • Send from the Web Server

    Learn how to send emails directly from the web server, ensuring reliable delivery and better integration with your website's communication system.

  • Checking Your Email Score

    Learn how to check your email score to ensure high deliverability, optimise engagement, and improve email campaign effectiveness.

Displaying a News Article in an Email Broadcast

STEP-BY-STEP
  • 1
    Create an Email Broadcast
    Learn how to create Email Broadcasts here →
  • 2
    Insert a Curly Bracket from the editor icons
  • 3
    select "News Details"
  • 4
    News field: select the article you want to include or display in the Email Broadcast
  • 5
    Template Name field: select the correct template you want to use
    Displaying a News Article in an Email Broadcast
  • 6
    Voila! The email broadcast will now display the news article.

Countdown Timer in Email Templates

STEP-BY-STEP
  • 1
    Go to https://www.sendtric.com/
  • 2
    Type in your email address
  • 3
    Set the time zone to Australia/Sydney (UTC +11:00)
  • 4
    Set the end date of the timer. eg. 04/21/2022 12:00 PM
  • 5
    Leave the default Language to English
  • 6
    Choose a background colour
  • 7
    Then set the colours of its label and digits
  • 8
    Then check the I agree to the terms of service and Privacy Policy checkboxes
  • 9
    Then click generate button
  • 10
    Then copy the generated HTML code and paste it to your email templates
    Email Template
f