Email Broadcasts

Email Broadcasts Overview

Email Broadcasts are a great way to drive traffic to your website. This section covers how to create and send an email broadcast to your contacts.

A customer relationship management system (CRM) integrated within a content management system (CMS) allows more personal content segmentation and analysis. When used in tandem, an integrated network delivers a targeted and effective distribution of information.

The CRM system will collect and hold information regarding customers’ past sales journey with our brands such as signing up with our offers, subscribing to our newsletter or directly contacting us for business helps. These details can then be used for launching personalised email campaigns.

With those in mind, it is very critical to ensure the usability of newly deployed WebEd’s Email Broadcast not only for our internal use but also for our clients’ ease of access.

Set Up the Broadcast

Edit the Broadcast

The template is loaded into your email broadcast and can be edited as needed.

Inserting Properties for Personalisation

Generally, you will want to personalise your email broadcast. Use the drop-down to select from a wide range of properties such as first name, last name or any other contact-related data.

Adding Hyperlinks in the Email Broadcast

Select any Call-to-Action text or buttons and add hyperlinks as needed

Save the Email Broadcast Template

Setting Up the From Address (Sender)

Scheduling of Broadcasts

Tracking Email Broadcasts

Email Broadcast Management allows you to track the results of your broadcasts. Statuses of Newsletter (Delivered, Draft, Pause, Scheduled).

Email Broadcasts Metrics

Email Broadcasts Unsubscribes

This unsubscribe link appears on every template. The purpose is for (receiver) to click if s/he wants to be taken off our list, and for (marketer/IP) to manage which content receives the most # of bounced.

Tell A Friend

This is a link at the footer of the email by default. If you click on the link, it will direct you to a page for forwarding the email/newsletter to your friend with the email input.

Products of Interest

What are Products of Interest?

This is a listing that is displayed in the form builder so that people who submit the form can select and submit their information easily.

See Products of Interest in action

Here is an example of a form with a Product of Interest drop-down list

Setting Page Template as an Email Parent

Page Template as an Email Parent Overview

Using a page template as an email parent works the same way as using it for pages.

Why you would use an email broadcast online template?

• Using the master email template allows global changes on the email templates without the need to edit every template.
• This provides a centralised look and feels while still allowing the body to be different.

See demo for using Page Template as an Email Parent

Using a Page Template as a parent for a new Email Template

Using a Page Template as the parent for an existing Email Template

Email Sending Score Check

Email Sending Score Overview

This is to check your email score if you are having trouble with your emails going to your spam or junk folder.

• Sometimes we encounter issues about emails not being sent or received but appearing to be sent on your website.
• Emails marked as sent but not appearing to be delivered may be caught by blacklists or spam filters.
• Use the procedure below to check your spam score and DNS configurations for email delivery
• Note, this will only check emails generated by the web server. For emails generated externally to the webserver please check with your IT provider

Steps to Check Email Spam Score and DNS settings

News listing is where the news information with a teaser and has a URL link to view the whole details of each item.

Send from the Web Server

Checking Your Score

Countdown Timer in Email Templates