- On the Overview Page, click New Tag
- Create a name for the tag
- Click on the Tag Configuration
- Choose Tag Configuration to use
- Click on Trigger
- Choose which trigger best fits objective
- Click Save
How to Add User Permission on Google Tag Manager
- Click the Admin tab on the menu
- Choose whether to add on Account or on Container. Best to add person to Account instead
- Click the Blue Plus button and choose Add User
- Enter email address of the person to add
- Choose permission level
- Click Send Invitation