Using Segmentation Fields - Communication Data

The most common controls on the Communication tab is - Campaign Code, Referred By, Product of Interest etc.

  • 1
    Go to the Communications tab
  • 2
    Drag the segmentation fields required to the form and position
  • 3
    You can select either a Hidden Field to preset the value or a list box to allow the user to select from a range of values
  • 4
    Hidden fields like Campaign Codes are best for things like landing pages so anyone who submits the form will be tagged with the correct campaign
  • 5
    Dropdown List box fields like Product of Interest are best for generic pages and allow the user to self-segment. For example, I am interested in "Product A"
  • 6
    We recommend segmenting by Referred By and Campaign Code as a good starting point.
    Web Forms