How the feed is supplied and why it needs additional formatting

Interactive Partners receives the data feed from Carsales. It arrives with zero formatting (despite numerous requests - they do not wish any other company other than Carsales'subsidiaries to be provided with formatting)

Here is an example of the data we receive, basically one long block of text.

Cayenne Diesel has only had one local owner. It was supplied and serviced by us at Porsche Centre South. It is finished in Carrara White metallic paint with a beige interior. It has only covered 49345 km from the new and is beautifully appointed with the following factory-fitted options: 20-inch RS Spyder Design wheels Metallic Paint. 14-way power seats with memory. Light comfort package Sport Chrono Package Deletion of model designation Coloured wheel centre caps. Power steering Plus. Panoramic roof system. Porsche Entry & Drive Porsche Crest on headrests. Lane Departure Warning with Lane Change Assist. Bi-Xenon light system incl. PDLS Tinted LED taillights. The Porsche Approved commitment means that the pre-owned Porsche you are considering buying has been returned as close to its original condition as possible. Using only Genuine Porsche parts, each vehicle is meticulously prepared by our Porsche-trained technicians. Porsche Approved provides a minimum of 12 months Porsche Approved Factory Warranty and Porsche Roadside Assistance. Our dealership is conveniently situated within minutes of Kingsford Smith airport and 15 minutes from CBD. We offer an airport collection and drop-off service for interstate clients. We can also arrange nationwide delivery in covered transporters, and tailored finance and insurance plans with Porsche Financial Services.

We do our best to work with this and the solution we provide is designed to make formatting as fast and easy as possible. Usually, the text above can be reformatted in 1-2 mins and only has to be done at the time of the first listing.

Below is the same text above edited in under 1 minute, shown on your website. How to do this is explained above.

Once turned on, it takes 1-2 minutes and only needs to be done at the time of first listing the vehicle, the same as you do now via Autogate.

The formatting is persistent and stays with the vehicle stock code for the length of time it appears on the website - regardless of multiple daily feed updates. Links are also able to be included (i.e. Porsche Financial Services)

Vehicle Listing Descriptions

To show you the difference between the plain text above and the formatted test, here is the HTML that creates the formatting on the page (as seen above)

Important note: Whoever adjusts the formatting does not need to use HTML - this is just to show you how complicated it is under the covers.

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This MY15 Cayenne Diesel has only had one local owner. It was supplied and serviced by us at Porsche Centre South.


It is finished in Carrara White metallic paint with a beige interior. It has only covered 49345 km from new and is beautifully appointed with the following factory-fitted options:

  • 20-inch RS Spyder Design wheels Metallic Paint
  • 14-way power seats with memory
  • Light comfort package Sport Chrono Package Deletion of model designation Coloured wheel centre caps
  • Power steering Plus
  • Panoramic roof system
  • Porsche Entry & Drive Porsche Crest on headrests
  • Lane Departure Warning with Lane Change Assist
  • Bi-Xenon light system incl.
  • PDLS Tinted LED taillights


The Porsche Approved commitment means that the pre-owned Porsche you are considering buying has been returned as close to its original condition as possible. Using only Genuine Porsche parts, each vehicle is meticulously prepared by our Porsche-trained technicians. Porsche Approved provides a minimum of 12 months Porsche Approved Factory Warranty and Porsche Roadside Assistance.

Our solution enables Milena (or whoever), to quickly adjust the car description and add links to the Finance department etc. Whilst it is not perfect - ideally, we’d all like to receive the description beautifully formatted from Carsales - it is quick, easy and effective for the web life of the vehicle.