- Better Page Load Speed
- Ease in Managing Multiple Tags and Tracking Pixel
- No Conflicting Tags and Accuracy in Gathering Data
- Event Tracking and Creating Goals on Google Analytics
- Helps Avoid Errors upon Implementation
- Takes Lesser Time to Implement
- Test Tags Before they are Implemented via Preview/Debug Mode
- How to Use Preview Mode
Takes Lesser Time to Implement
As long as Google Tag Manager is already on a website, all that needs to be done is do configurations and add tags on Google Tag Manager. There's nothing left to do or configure within the website. This takes off a lot of time in planning and adding the tags/pixels on the website as long as the Tag Manager code is installed on the page