- Elements of Google Tag Manager
- Supported Platforms
- Benefits of Using Google Tag Manager vs Directly adding Codes on A Website
- About Cross Domain Linking/ Creating A Consolidated View for Several Domains on Google Analytics
- Best Practices for Implementing Google Tag Manager
Elements of Google Tag Manager
Tags
Tags are segments of code provided by analytics, marketing and support vendors to help integrate their products into your websites or mobile apps. There is no longer any need to add the tags directly on the website with Google tag manager since it is configured within the platform.
With Google Tag Manager, there is no need to install tags/tracking codes directly on the website.