Introduction to Webpage Load Performance

Page speed is mostly controlled by the content. For example, you may have a lightly loaded "Contact us" page that has little content loading in under 1 second. On the same site, a page full of large videos or images may take 10 seconds to load. The page size will determine load speed generally.

For basic websites, a loading time of under 3 seconds is our aim. But automotive sites tend to have lots of content and images, so we try to get the sites loading in under 4s, which makes it considered good for an automotive site. This is because some dealers use very large images which then means we miss the target time. Content is the limiting factor.

File Size

The file size checks for how many pixels the image contains in bytes. For example, an image of 2,340,000 pixels has a file size of 2,340,000 bytes or about 2.34 MB (this is because there are 1024 bytes in a kilobyte and 1024 kilobytes in an MB).

The recommended file size of images is less than 100 kilobytes for a fairly small image, and within 200 kilobytes for banners and large images.