What is Facebook Pixel?
The Facebook Pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 10 pixels in your Business Manager account.
Benefits of using a Facebook Pixel
There are several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.
How to Create a Facebook Pixel?
- You need to log in to Facebook user account management and then go to https://www.facebook.com/events_manager/
- Click Get Started to create a Facebook pixel
- After that, you can change the name of Facebook Pixel if you want. And then you click Create
- Wait for few a minutes until the Facebook Pixel is created
- After that, you need to set up the Facebook Pixel
- You have 3 choices to set up a pixel.
- You can choose to use an Integration or Tag Manager if you have any partner in there
- In this demo, we'll choose the Google Tag Manager.
- Choose Quick Install and log in your account google
- You can see the list of information. Click Allow
- Then your account google will have access to Google Tag Manager.
- Select your Google Tag Manager account
- Select a container
- Click Next
- Add or edit tags
- Publish Changes
- After that click Publish
- On option Manually Install the Code Yourself
- Follow Find header of your website
- Go to admin dashboard >> Page Content >> Page Template >> choose master page
- Copy the entire pixel code
- Put this in header of website on content of master page like this
- After that you can send test traffic to your pixel. Enter your website in there and click Send Test Traffic
- If you install correctly, your status will be shown as "active" like this
- After that you can choice any events you want to track on continue tag
- Set up is now done
- On option Email Instructions to a Developer, enter recipient and install pixel base code on header page and click Send
- Check your email. You will receive an email like this
- After that you can see chart of activities in here
