Facebook Pixel

What is Facebook Pixel?

The Facebook Pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 10 pixels in your Business Manager account.

Benefits of using a Facebook Pixel

There are several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.

How to Create a Facebook Pixel?

STEP-BY-STEP
  • 1
    You need to log in to Facebook user account management and then go to https://www.facebook.com/events_manager/
  • 2
    Click Get Started to create a Facebook pixel
    Facebook Pixel
  • 3
    After that, you can change the name of Facebook Pixel if you want. And then you click Create
    Facebook Pixel
  • 4
    Wait for few a minutes until the Facebook Pixel is created
    Facebook Pixel
  • 5
    After that, you need to set up the Facebook Pixel
  • 6
    You have 3 choices to set up a pixel.
    Facebook Pixel
  • 7
    You can choose to use an Integration or Tag Manager if you have any partner in there
    Facebook Pixel
  • 8
    In this demo, we'll choose the Google Tag Manager.
    Facebook Pixel
  • 9
    Choose Quick Install and log in your account google
    Facebook Pixel
  • 10
    You can see the list of information. Click Allow
    Facebook Pixel
  • 11
    Then your account google will have access to Google Tag Manager.
  • 12
    Select your Google Tag Manager account
    Facebook Pixel
  • 13
    Select a container
    Facebook Pixel
  • 14
    Click Next
    Facebook Pixel
  • 15
    Add or edit tags
    Facebook Pixel
  • 16
    Publish Changes
    Facebook Pixel
  • 17
    After that click Publish
    Facebook Pixel
  • 18
    On option Manually Install the Code Yourself
  • 19
    Follow Find header of your website
  • 20
    Log in as an administrator and go to the Admin Dashboard.
    Learn how to log in here →
  • 21
    Go to admin dashboard >> Page Content >> Page Template >> choose master page
    Facebook Pixel
  • 22
    Copy the entire pixel code
    Facebook Pixel
  • 23
    Put this in header of website on content of master page like this
    Facebook Pixel
  • 24
    After that you can send test traffic to your pixel. Enter your website in there and click Send Test Traffic
    Facebook Pixel
  • 25
    If you install correctly, your status will be shown as "active" like this
    Facebook Pixel
  • 26
    After that you can choice any events you want to track on continue tag
    Facebook Pixel
  • 27
    Set up is now done
  • 28
    On option Email Instructions to a Developer, enter recipient and install pixel base code on header page and click Send
    Facebook Pixel
  • 29
    Check your email. You will receive an email like this
    Facebook Pixel
  • 30
    After that you can see chart of activities in here
    Facebook Pixel
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