- Better Page Load Speed
- Ease in Managing Multiple Tags and Tracking Pixel
- No Conflicting Tags and Accuracy in Gathering Data
- Event Tracking and Creating Goals on Google Analytics
- Helps Avoid Errors upon Implementation
- Takes Lesser Time to Implement
- Test Tags Before they are Implemented via Preview/Debug Mode
- How to Use Preview Mode
Better Page Load Speed
Loading Marketing pixels and tracking codes on websites take time to time off load speed. When doing several marketing campaigns using different marketing platforms, it is highly advisable to implement these tags via Google Tag Manager.