- Better Page Load Speed
- Ease in Managing Multiple Tags and Tracking Pixel
- No Conflicting Tags and Accuracy in Gathering Data
- Event Tracking and Creating Goals on Google Analytics
- Helps Avoid Errors upon Implementation
- Takes Lesser Time to Implement
- Test Tags Before they are Implemented via Preview/Debug Mode
- How to Use Preview Mode
Google Tag Manager vs Direct Code Key Benefits
Better Page Load Speed
Loading Marketing pixels and tracking codes on websites take time to time off load speed. When doing several marketing campaigns using different marketing platforms, it is highly advisable to implement these tags via Google Tag Manager.
Ease in Managing Multiple Tags and Tracking Pixel
Having too many tags installed on a website not only slows down page speed but causes a lot of confusion on the back end. It is not a simple task to find the right tag to remove tags when there are a lot of codes in there. On the other hand, Google Tag Manager